What You’ll Learn
Year 1: Build your foundation
Dive into the core of fashion marketing: visual communication, branding, buying, textiles, and retail strategy. You’ll also take courses in professional practices, business writing, and sustainability.
Year 2: Deepen your skills
Explore forecasting, e-commerce, social media strategy, merchandising, and business development. You’ll also complete a practicum, working with a real company to apply your skills in a professional setting.
Program Overview
The Diploma in Fashion Marketing combines theoretical knowledge with hands-on experience. You’ll learn from well-connected industry professionals and push yourself further than you thought possible.
Our program is selective entry, meaning we accept only the most promising students and give them the individual attention they need to meet their potential.
Through this diploma program, you'll develop the fashion, communications, marketing and business skills needed to launch your career in the fashion industry.
While this is a rigorous full time 2-year program, you can adjust your elective schedules, so you can finish the program while working. For more information, please contact the Program Coordinator.
Graduates of the Fashion Marketing Diploma may also apply to the third year of one of KPU’s Bachelor of Business Administration (BBA) programs, or any faculty of interest.
Visit our Program Model page for more information.
Tuition and Fees
For information on tuition, please visit our Tuition Estimator. There are also mandatory student fees and other fees that you are subject to. You should also be prepared to spend between $500-800 on project materials, photocopying and printing during the program.
You may be eligible for scholarships, student loans or other financial aid. Visit Student Awards and Financial Assistance for more information.
Laptop
In addition to the standard tuition and fees, students entering the Fashion Marketing program should also factor in the cost of a laptop and recommended software to complete projects and course deliverables. To find out minimum specifications and recommended software, please visit Equipment & Software.
Hands-on, Industry-Connected
In this program, you’ll have the opportunity to:
- Plan and style photo shoots
- Create promotional campaigns and digital content
- Analyze consumer behavior and trends
- Build buying plans and product assortments
- Gain experience with local and global brands
- Learn to work solo and in cross-functional teams
You’ll graduate with a polished portfolio and the confidence to step into the world of fashion business with purpose.
Pathways & Possibilities
This diploma can be your launchpad. After graduation, many students go straight into careers in:
- Buying & Merchandising
- Fashion Promotion
- Social Media & Content Creation
- Retail & Brand Management
- Event Production
- Public Relations & Styling
You can also ladder into KPU’s Bachelor of Business Administration (BBA) program or explore degree options in design, communications, or marketing.
Want to see it in action?
Search #wilsonschoolofdesign on Instagram to see what our Fashion Marketing students are up to. Or browse the Our Students page for a deeper look.
Ready to get started?
This program is full-time, over four semesters (60 credits total). We’re looking for students with drive, creativity, and curiosity about fashion business and culture.
Questions?
We’d love to hear from you: design@kpu.ca