Specific Benefits:
Integrated analysis of:
- Key Audiences
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Communication components
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Owned media
- Customer contact points
- Internal communication
- Printed materials, Publications
- Social media, Website
- Accountability reports
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Awareness
- Earned media
- Public image management
- Media relations
- Community relations
- Strategic philanthropy
- Paid media
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Assessment
- Lead identification
- Content management
- Database, customization, personalization
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Action
- Trial
- Retention
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