Psychology Microcredentials

To earn the Micocredential in Psychology, Marketing and Design, students must complete the following courses with a minimum of a C:

• PSYC3930 – Consumer Psychology
• PSYC3950 – Cognitive Ergonomics
• MRKT1199 – Intro to Marketing
• MRKT2401 – Intro to Integrated Marketing Communications
• DESN2004 – Design Thinking & Innovation

A student who successfully completes the Micro-credential course will have reliably demonstrate the ability to:

1. Design Thinking: Engage in human-centric creative problem-solving, and the application of interdisciplinary perspectives, iterative processes of idea generation and testing and development of innovative strategies to arrive at creative and viable solutions.
2. Audience Understanding: Use various methods, including UX research, interviews and focus groups, and design thinking processes to identify consumer motivations, needs, preferences, and trends, and translate insights into actionable design concepts and marketing strategies.
3. Marketing Data Analytics: Evaluate the effectiveness of design and marketing initiatives through qualitative and quantitative methods, including user feedback, performance metrics, digital analytics, and return on investment analysis, and iterate strategies based on insights to optimize future campaigns.
4. Integrated Marketing Communications Develop and execute comprehensive integrated marketing communication plans that effectively utilize a combination of traditional advertising, digital marketing, public relations, and other promotional tactics to achieve organizational objectives, demonstrating proficiency in strategic planning, audience analysis, message consistency, and media selection.

To earn the Micocredential in Quantitative and Qualitative Psychology Research, students must complete the following courses with a minimum of a C:

• PSYC2300 – Research Methods
• PSYC2400 – Applied Statistics 1
• PSYC3300 – Quantitative Methods
• PSYC3400 – Applied Statistics 2

One of:

• PSYCH3960 – Program Evaluation
• PSYC4400 – Qualitative Methods

A student who successfully completes the Micro-credential course will have reliably demonstrate the ability to:

1. Research Design and Methodology: apply appropriate research methodologies based on the research question and other contextual parameters, using both qualitative (e.g., interviews, focus groups) and quantitative (e.g., surveys, experiments) approaches, including recruiting participants and collecting data.
2. Data Analysis: handle and manage different types of data effectively, including the development of custom metrics; analyze qualitative data through methods such as thematic analysis, content analysis, grounded theory, and discourse analysis; gain proficiency in quantitative data analysis, including descriptive statistics, inferential statistics, and multivariate analyses.
3. Critical Thinking: develop critical thinking skills by evaluating research designs, methodologies, and findings from both qualitative and quantitative perspectives; identify biases, assumptions, and limitations in the interpretation of research data.
4. Ethical Considerations: explain ethical issues related to psychological research, including informed consent, issues of data integrity, safety and wellbeing of participants, inclusivity, confidentiality, and cultural sensitivity; apply ethical principles to the design, implementation, and dissemination of research.
5. Effective Communication: find, read and evaluate published peer-reviewed research; differentiate good and bad sources, communicate research findings effectively to both academic and non-academic audiences; write research papers, present research to peers, and create engaging visualizations of data.
6. Effective Communication: find, read and evaluate published peer-reviewed research; differentiate good and bad sources, communicate research findings effectively to both academic and non-academic audiences; write research papers, present research to peers, and create engaging visualizations of data.
7. Interdisciplinary Collaboration: Collaborate with peers to integrate methodologies and processes from other disciplines and areas to address complex issues.

To earn the Micocredential in Psychology and Organizational Behavior, students must complete the following courses with a minimum of a C:

• PSYC3200 – Industrial Organizational Psychology
• PSYC3210 – Attitudes & Persuasion
• BUSI1215 – Organizational Behavior
• BUSI1250 – Human Resources Management
• BUSI2110 – Developing Wise Organizational Action

A student who successfully completes the Micro-credential course will have reliably demonstrate the ability to:

1. Apply a basic understanding of Psychological and Organizational Theories to Workplace Scenarios: Learners should be able to apply relevant psychological and organizational theories to analyze and interpret various workplace situations. This includes understanding how individual differences, group dynamics, motivation, and social influences contribute to organizational behavior.
2. Develop Effective Communication and Interpersonal Skills: Participants should enhance their communication and interpersonal skills within a professional context, considering diverse backgrounds, cultural differences, and ethical principles. This involves recognizing and adapting communication styles, resolving conflicts, and fostering positive relationships with colleagues.
3. Analyze Decision-Making Processes within Organizations: Participants should be able to analyze the decision-making processes within organizations, including individual and group decision-making, rationality, biases, and ethical considerations.
4. Application of Group Dynamics and Effective Collaboration in a Team: students will be able to demonstrate proficiency in navigating group dynamics and effectively collaborating within a team environment. They will exhibit the ability to analyze and understand the various roles, norms, and communication patterns within groups, as well as employ strategies for conflict resolution and consensus-building.
5. Evaluate Leadership Styles and their Impact on Organizational Success: Students should be able to identify and evaluate different leadership styles, understanding their impact on employee motivation, team dynamics, and overall organizational success, including reference to power dynamics. This includes an appreciation for ethical leadership principles.
6. Explore the Bidirectional Nature of Organizational Culture and Employee Behavior: Participants should be able to explore and assess the influence of organizational culture on employee behavior, engagement, and job satisfaction, and the bi-directional influence that employees have on organizational culture. This involves recognizing the individual and group values, norms, and symbols that shape the work environment.