Microcredentials are a digital tool that helps students and employers recognize specific skills and abilities. These are digital images that look like badges, and include meta-data about the specific competencies the student has achieved. Students can earn microcredentials for successfully completing an activity such as a workshop, an assignment, a collection of assignments, a course, a collection of courses, or a set of pan-curricular activities.
In Psychology we have started with a series of three microcredentials that are meant to help students specialize their degree by identifying a suite of courses that collectively help students build a specific set of skills.
Micreocredential in Psychology, Marketing & Design
This microcredential equips students with the creative, analytical, and strategic skills needed to thrive in today’s dynamic marketing and design landscape. Through a human-centered approach, students will master design thinking to develop innovative solutions, gain deep audience insights using UX research and data-driven methods, and refine their ability to evaluate marketing effectiveness through data analytics. With a focus on integrated marketing communications, students will learn to craft compelling, multi-channel campaigns that drive engagement and business success. Graduates will be prepared to bridge creativity and strategy in roles across marketing, design, and brand management.